Swipe to Unlock: The Primer on Technology and Business Strategy

Book Details 

Series : Swipe to Unlock: The Primer on Technology and Business Strategy 

Hardcover: 323 

Author : Parth Detroja 

Pages : 323 

ISBN-10 : 1976182190 

ISBN-13 : 1976182190 

Language : eng 

reference: Reador Download 

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An alternative cover edition for this ISBN can be found here.Authored by Product Managers at Google, Microsoft, and Facebook, Swipe to Unlock is a guide which enables anyone to understand the core concepts of tech and the business strategy behind it in order to succeed in the tech industry or even just be an informed digital citizen and consumer.This #1 Amazon Business Bestseller has been featured in Business Insider and was touted as "our generation's Rosetta Stone for enabling non-engineers to peer into the technology changing everyday life" by Jeremy Schifeling.You probably search on Google every day. But have you ever wondered how Google makes billions of dollars while providing search, email, and maps for free? How do they figure out which ads perfectly capture your interests? And how do they search the entire internet so quickly, anyway?By answering real-world questions like this, Swipe to Unlock gives you a peek under the hood of the technology you use every day, decodes technologists' weirdest buzzwords, and shows you how technology is changing the society we live in for better or for worse. Unlock the answers you need to become a better-educated consumer, digital citizen, or technology professional.

Swipe to Unlock is a comprehensive guide on the must-know concepts of technology and business strategy. It is a must-read for anyone pursuing product management, design, marketing, consulting or business strategy roles in the tech industry.

***Swipe to Unlock was updated in 2019 to include over 40 pages of new content to cover the latest developments in the world of tech.*** We highly recommend buying our book directly from Amazon rather than a third-party seller as it's the only way to ensure you get the latest version.

This #1 Amazon Business Bestseller won a medal from the North American Book Awards and has been featured in The Wall Street Journal, Forbes, and Business Insider. Swipe to Unlock was touted as "our generation's Rosetta Stone for enabling anyone to peer into the technology changing everyday life" by Jeremy Schifeling.

·         How does Spotify determine what songs to recommend to you?

·         How did KaiOS become the third largest mobile operating system in just two years since launching?

·         Why does Amazon offer free shipping with Prime if it loses them money?

·         How did a single typo take down 20% of the internet?

·         Why did Microsoft acquire LinkedIn?

By answering real-world questions like this, Swipe to Unlock gives you a peek under the hood of the technology you use every day, decodes tech's biggest buzzwords, and shows you how technology is changing the society we live in for better or for worse.

Topics Covered: Software Development, Business Models & Strategies, Economics, Hacking & Security, Hardware & Robots, The Internet, Cloud Computing, Big Data, Technology Policy, Emerging Markets, Future Trends, and much more!

Featured Companies: Google, Facebook, Microsoft, Amazon, Apple, Spotify, Uber, WeChat, Yelp, Tinder, Washington Post, Grab, Toyota, GoJek, Samsung, Salesforce, M-Pesa, Quora, KaiOS, Twitter, Tesla, ByteDance, Airbnb, Robinhood, Adobe, Alibaba, Netflix, Paytm, Target, and many more!

Unlock the answers you need to ace your tech interviews or become a better-educated digital citizen. Buy Swipe to Unlock today to understand why it's a Top Gifted Book of 2018!